If your business is having an event being on event search makes it easier for people interested in the event to find you. Now if someone searches music events near me they will not have to choose a website to go to. Google will pull in event listings form Meetup, Eventbrite and other sites across the web. The trend of consolidating information reduces traffic to your website but ultimately leads to higher engagement. This can be seen in Google My Business listings as well. Sometimes site traffic goes down but calls and foot traffic goes up. Why? Ease. As a consumer I want to get the information on my phone with a fewer number of clicks. Or as we move to voice search with no clicks.
The Buy Cycle is the journey a consumer takes when deciding to buy a product. Many factors contribute to the decision making process. Having the right content at the right place at the right time means understanding how a consumer discovers your product or service and giving the them the information they need in order to buy.
If you're looking for a great way to boost your brand consider Snapchat geofilter. If you're unfamiliar with geofilters, they're Snapchat overlays that sit on top of snaps. People who take snaps can opt to use a geofilter that's available in their immediate area. The snapchat filter option can be as small as 200 feet. So if people are in your restaurant, shop or other business a branded image can be created and shared. This may seem like something only big brands can do but the geofilters start at 5 dollars so they are a great option for small businesses.
Next week facebook will be automatically changing your Facebook business page format if you have not done so yourself. Facebook has many types of pages but the most common are the business page, the services page and the standard page. What appears on each page is designed to be of use to facebook users looking for your business.
Marriott wants to be the number one producer of travel related content. The idea of a brand producing content to build an audience is not new. Redbull, Go Pro and other active brands have consistently produced great content that builds a following. The idea that people who travel share stories and creating great stories will inspire people to travel is right on the money. You are more likely to engage and share if you feel like you are part of a community. Storytelling is at the heart of every community.
The importance of having a logo and building a brand are two concepts we talk about everyday. Your logo invites people to get to know your company and communicates your values visually. In modern life we walk through a sea of brands and only absorb the essence of them. An interesting project from Signs.com called Branded In Memory asked people to draw iconic brands from memory. What the study concluded is that people have an idea of the brand but could not reproduce it. Here are some examples.