If you're looking for a great way to boost your brand consider Snapchat geofilter. If you're unfamiliar with geofilters, they're Snapchat overlays that sit on top of snaps. People who take snaps can opt to use a geofilter that's available in their immediate area. The snapchat filter option can be as small as 200 feet. So if people are in your restaurant, shop or other business a branded image can be created and shared. This may seem like something only big brands can do but the geofilters start at 5 dollars so they are a great option for small businesses.
There are rules to creating a filter. You can't include any of the following in your filter:
• Trademarks or logos you don't have authorization to use
• Photos of people
• User names, phone numbers, email addresses, URLs, or Snapcodes
• More than two lines of stylized text
• Drug-related content
Make sure your geofilter is relevant to your location and doesn't cover up too much of the screen. At SFTA Creative we can help you create a geofilter for your business or event that works with the portrait mode of most snaps. It is important to tell your customer that the Geofilter is available. This can be done on a menu, on a table top display or on a card. Filters need to be approved by Snapchat so they should be submitted a few days before a special event. The fun thing is that they can be changed often. Another perk is that analytics are available for the geofilter so you can track the reach. At SFTA Creative we know how awesome you are. Now, let’s show the world.