Google Rolls Out Event Search: What it means for small business.

If your business is having an event being on event search makes it easier for people interested in the event to find you. Now if someone searches music events near me they will not have to choose a website to go to. Google will pull in event listings form Meetup, Eventbrite and other sites across the web. The trend of consolidating information reduces traffic to your website but ultimately leads to higher engagement. This can be seen in Google My Business listings as well. Sometimes site traffic goes down but calls and foot traffic goes up. Why? Ease. As a consumer I want to get the information on my phone with a fewer number of clicks. Or as we move to voice search with no clicks.

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Facebook Business Pages Changing

Next week facebook will be automatically changing your Facebook business page format if you have not done so yourself. Facebook has many types of pages but the most common are the business page, the services page and the standard page. What appears on each page is designed to be of use to facebook users looking for your business.

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Why Does A Hotel Chain Need A Content Studio?

Marriott wants to be the number one producer of travel related content. The idea of a brand producing content to build an audience is not new. Redbull, Go Pro and other active brands have consistently produced great content that builds a following. The idea that people who travel share stories and creating great stories will inspire people to travel is right on the money. You are more likely to engage and share if you feel like you are part of a community. Storytelling is at the heart of every community. 

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Do people remember your logo?

The importance of having a logo and building a brand are two concepts we talk about everyday. Your logo invites people to get to know your company and communicates your values visually. In modern life we walk through a sea of brands and only absorb the essence of them. An interesting project from Signs.com called Branded In Memory asked people to draw iconic brands from memory. What the study concluded is that people have an idea of the brand but could not reproduce it.  Here are some examples. 

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