Content Strategy is the process of creating guidelines for developing assets to be shared with your audience. It is important to understand:
Who you are talking to.
Where that conversation is taking place.
What is useful, beautiful and entertaining.
What motivates your audience to share with others.
Our Discovery Process helps stakeholders input on the content that will be created, how it will be managed and where it will be shared.
Our approach to Brand Development includes:
Defining what your brand stands for.
Understanding your brand goals.
Communicating the personality of your brand.
Conveying the emotions you want people to experience when they interact with your brand.
Through a series of exercises we develop a positioning statement and brand assets that can be utilized both digitally and in print.
Social Media is a powerful tool for business that empowers your audience to become brand advocates. When customers interact with your brand they provide valuable information, developed a relationship with your brand and invite others to join in through sharing content.
We help your business develop a community around your brand through Social Media management and training. We make sure you are on the right platform for your audience and that you are communicating with a clear tone and voice. We keep up with platform changes and tools. We build your audience so that your business can grow.
Photography & Video
You only get one chance to make a first impression. And we want your business to look fantastic. The world has gone digital and digital is visual. Through photography and video we capture the brand experience. Why video is important:
Video is projected to claim more than 80% of all web traffic by 2019.
Adding a video to marketing emails can boost click-through rates by 200-300%.
Embedding videos in landing pages can increase conversion rates by 80%.
90% of customers report that product videos help them make purchasing decisions.
The most important skill in creating video is to be a good story teller. We work with you to communicate your story and the stories that surround your brand.
And we all know, a picture is worth a thousand words.
A modern company website is built to facilitate all marketing activities including:
Targeted email campains
Social media audience building
Search Engine Optimization
We take an integrated approach to your website, developing user pathways so your customers can find what they need quickly and easily. We work with you to develop a search engine strategy and integrate those efforts with your content.
Why focus on print when the world is going digital?
Because it still relevant and it works. We know you may need a business card, a rack card, a poster, a banner or marketing materials. We also know that when these assets are made they can also be used in a digital format. We created integrated campaigns that serve your needs.