Why Does A Hotel Chain Need A Content Studio?

Marriott wants to be the number one producer of travel related content. The idea of a brand producing content to build an audience is not new. Redbull, Go Pro and other active brands have consistently produced great content that builds a following. The idea that people who travel share stories and creating great stories will inspire people to travel is right on the money. You are more likely to engage and share if you feel like you are part of a community. Storytelling is at the heart of every community. 

Marriott's latest film is Two Bellman Three

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Check it out and let us know what you think. And while you are watching think about what content could excite and engage your audience. Or even better CONTACT SFTA Creative for a content consult. 

Do people remember your logo?

The importance of having a logo and building a brand are two concepts we talk about everyday. Your logo invites people to get to know your company and communicates your values visually. In modern life we walk through a sea of brands and only absorb the essence of them. An interesting project from Signs.com called Branded In Memory asked people to draw iconic brands from memory. What the study concluded is that people have an idea of the brand but could not reproduce it.  Here are some examples. 

 Apple logos drawn from memory. 

Apple logos drawn from memory. 

 Dominos logo drawn from memory. 

Dominos logo drawn from memory. 

 Starbucks logo drawn from memory. 

Starbucks logo drawn from memory. 

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We believe that this study also shows ownership of the brand. The way the individual draws the brand or sees the brand reflects their relationship to the brand. So yes, your logo is important but building a community around your brand is what makes your company truly memorable.