Marriott wants to be the number one producer of travel related content. The idea of a brand producing content to build an audience is not new. Redbull, Go Pro and other active brands have consistently produced great content that builds a following. The idea that people who travel share stories and creating great stories will inspire people to travel is right on the money. You are more likely to engage and share if you feel like you are part of a community. Storytelling is at the heart of every community.
Marriott's latest film is Two Bellman Three
Check it out and let us know what you think. And while you are watching think about what content could excite and engage your audience. Or even better CONTACT SFTA Creative for a content consult.